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Reintroducing Halo - Leaders in Secure
Web-based POS
Vancouver, B.C., Canada — October
11, 2006
Vivonet announced today the re-launch of its brand, Halo, the
leader in secure web-based point-of-sale (POS) and payment processing
for the hospitality industry.
“During our brand research, we found the POS industry
to be plagued with high prices, poor service, unnecessary complexity,
and a general apathy to the issues facing restaurateurs. Business
owners have grown accustomed to this and are accepting these
poor practices as industry standards. With the brand re-launch
of Halo, we wanted to address these issues and provide restaurateurs
with a viable alternative to traditional POS”, states
Ryan Volberg, C.E.O of Vivonet Inc.
Simplicity:
The experience of buying a POS system for the first time can
be a daunting, confusing and frustrating process. The new Halo
website changes this experience, by providing a wealth of information
for anyone looking for a POS system.
Visitors to the site can learn about the difference between
traditional POS and Halo’s web-based model; view competitive
price comparisons, read up on POS purchasing tips, view demonstrations
of the Halo products, watch Halo customer testimonial videos
and price a Halo system for their restaurant.
From a user standpoint, Halo defines what a POSsystem should
do; make restaurateurs’ lives easier. The demands of the
restaurant industry make it difficult for restaurateurs to spend
time away from their restaurant.
Because Halo is web-based, Halo provides a solution that customers
can use to access and manage their business from anywhere they
have access to the internet. Prices and menu items can be changed
for all locations instantly. Reports can be viewed in real time
giving restaurateurs the flexibility to act on issues as they
happen and be away from their restaurant more often.
Accessible Pricing:
When opening a new restaurant, it is difficult to predict the
initial capital required to invest in a POS system. Equipment
costs, hidden fees and inflatable service contracts are difficult
to predict and, in some cases, the information is hard to obtain.
Since Halo is committed to transparent pricing, customers can
receive real-time system quotes and comparative costs of ownership
through the Halo Price Calculator, removing the guesswork of
budgeting for a solution. Halo’s upfront costs are lower
than traditional POS giving restaurants the access to POS they
might not normally have.
Success Enabling:
Halo gives restaurateurs the tools, information and knowledge
they need in order to be successful. This is best illustrated
through the Halo Community.
The Halo Community acts as a forum for Halo customers to maximize
their Halo experience, contribute to Halo’s growth and
development, make product and feature suggestions, discuss industry
best practices and anonymously compare their performance against
other Halo users. Halo users can immediately see how they compare
to a broad sample of food service operations across North America.
Never before have restaurant operators been able to accurately
measure themselves against the market to get a true and relevant
perspective of their performance.
To date, market and benchmarking data have been speculative
at best, often emerging from casual conversations with suppliers
and other operators. While every POS system will tell you what
your sales are, only Halo gives this information the relevance
it needs to by placing it in the context of how the market is
moving, both historically and in real-time.
“We developed the Halo Community because we wanted to
provide our customers with a support network they could rely
on to give them the support they need in an already challenging
industry", adds Volberg.
The Halo re-brand is more than just a new logo, it’s
a new approach to POS where restaurateurs’ needs are heard
and acted upon.
“The community aspect of Halo - they really listen to
the customer where most of the bigger companies I’ve used
have been non-responsive to our needs,” states Reed Clemmons
of Capitol Brasserie in Austin, Texas and Halo Customer.
About Vivonet:
Established in 1999, Vivonet is an on-demand solutions provider
that enables, acquires and organizes millions of transactions
every month for customers in the hospitality and retail sectors
across Canada and the United States. Vivonet provides on-demand
enterprise management, point-of-sale (POS), payment processing
and performance benchmarking solutions for its customers. Vivonet’s
unique ability to aggregate the transaction data created by
its customers allows their customers to benchmark their performance
against other users and the industry at large – leading
to better performance and higher business success rates.
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