Frozen Yogurt Industry Heats Up

Although the frozen yogurt franchise industry suffered a decline in the late 1990’s, it is making a comeback with a new generation of flavors, toppings, and store settings. Nationally, CNBC reported in March that the frozen yogurt business was booming. Servings of frozen yogurt sold increased by 11 percent to 128 million last year and frozen yogurt revenue grew by 5.9 percent in the past five years. The industry is expected to grow 2.4 percent a year from 2012 to 2016.

Nowadays, customers aren’t just coming in for the frozen yogurt, but also for these franchises’ “chill” store settings. Trending away from the outdated ice-cream parlor environment, modern froyo stores include high-end furniture, Wi-Fi, flat-screen televisions, and live musical performances.

Demand from the Frozen Yogurt Stores industry will likely remain stable over the next five years, as increasingly health-conscious consumers and new markets drive growth, see “Restaurant Trends That Drive Results.”  Nation’s Restaurant News food editor Bret Thorn says, “Yogurt will likely be a longer-lasting trend, and I see no reason why the frozen variety should fade out.”

In an informal 2012 survey on yogurt consumption, commissioned by 16 Handles:

• Nearly 79 percent of snackers shared that they prefer frozen yogurt to ice cream
• More than 45 percent eat frozen yogurt at least one once a month
• Nearly 95 percent consider frozen yogurt to be a better-for-you dessert and snack alternative to ice cream; more than half also cited frozen yogurt as their top choice for dessert over candy, cake and cookies

Vivonet is re-defining POS for the Frozen Yogurt and Ice Cream industry by combining cloud based technology with mobile and social. We have worked closely with successful clients like CherryBerry, Orange Leaf, Tutti Frutti and Yogen Früz. Learn how we can help your business by contacting Sven Winter at swinter@vivonet.com