Room to Grow - Case Study with Classic American

To download/view the full case study, please CLICK HERE.

Overview

Classic American Restaurant was in trouble. Despite all their hard work, the owners of this small diner an hour outside New York City were deeply in debt and struggling to survive.  They finally looked for help from popular TV chef Gordon Ramsay and his show Kitchen Nightmares.

And while Mr. Ramsay’s advice and publicity the show garnered certainly helped the restaurant, owners Colleen and Naomi credit the Point of Sale system gifted by Mr. Ramsay as making one of the biggest ongoing improvements. This case study will look at how Vivonet’s Halo POS system simplified the lives of the owners of Classic American and allowed them more time to focus on growing their business.

Quote Excerpts 

"They're (Vivonet Support) always there when we need them."

"Every dollar is now accounted for."

"I would absolutely recommend it (Halo) to anyone."

To download the full version of this case study in PDF, please CLICK HERE. 

Optimizing Your Menu to Increase Profitability and Reduce Waste

Whether you are opening your first restaurant or been in the business for 30 years, creating a menu with the right product at the right price is critical to your success. For many owner/operators, they go with their “gut” to guess what to sell and the price to sell it. Vivonet customers use our POS system to “gut check” their ideas with data that measures each menu item in a report called the “Itemized Sales Report.”The results help Vivonet customers to optimize their menu to increase profitability, reduce waste, and make better decisions to help their restaurant succeed.

The itemized sales report shows the quantity sold and revenue for every item on your menu, including modifiers (i.e. extra cheese, bacon etc).  By selecting the category of information, you can quickly rank items from highest to lowest. The results provide valuable information as to the menu items that are the most and least popular. With that information a restaurant manager can then determine why a menu item may be performing poorly (i.e. taste, menu location, price) and how to improve (i.e. change the product, launch a promotion, lower price, update menu position, adjust inventory).

The image below is an example of one restaurant and their “Itemized Sales Report.” In the report, “#1 Chicken Platter Greek” was sold 29 times making it the most popular menu item during this time period.  The least popular menu item is the “#5 Gyros Wrap Fries” sold only 9 times. As a manager of the restaurant, they can use this information to find out why the “#5 Gyros Wrap Fries” is performing so poorly (i.e. product taste, menu location, pricing) and what can be done to improve (i.e. modify the product ingredients, position the item more prominently on the menu, lower price, conduct a promotion).  Once the manager decides upon a direction to improve the product, they can view the results in the “Itemized Sales Report” and then decide whether the updates made an impact. If updates have no impact, the manager can then use the information to look at discontinuing the item and bringing on a new option.

The “Itemized Sales Report” is just one of the many tools in our POS system to help you succeed.

Vivonet is re-defining POS for the restaurant industry by combining cloud based technology with the Internet, mobile and social media. Learn how we can help your business by contacting Sven Winter at swinter@vivonet.com.

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